🏅 2024 Austin Addy’s Gold
🏆 2024 Austin Addy’s Best of Show
Situation: With online sales competitors growing, eBay needs more buyers now than ever.
Assignment: Attract more buyers, particularly Gen Z, to purchase and sell on eBay.
Approach: No matter who you are, eBay is the place to find the products that express your unique self.
Social Media
Copy: Send some prayers for the ankles getting crossed by Sister Roberta in her high-tops she found on eBay. Lord knows they're going to need 'em. If she can find what she loves, then so can you.
#BuyWhoYouAre
Copy: Who knew he was a softy? We did. 🤷♂️
#BuyWhoYouAre
Copy: She tried knitting for a week, but she couldn’t stand how calm it was. Find your passion on eBay.
#BuyWhoYouAre
YouTube Live Series
Title: Who Should Buy It?
Synopsis: A weekly YouTube series where five contestants give a reason for wanting an item. The audience is prompted to vote in the YouTube poll given during the videos. The character with the least liked reason is voted off until one contestant remains.
Contestants are intentionally chosen where there are very few similarities between them, yet they all have a shared interest in the item. Audience participation helps them understand that no matter the item and no matter the reason, what we buy is a part of who we really are.
Radio
Podcast
Copywriter: Austin Gwinn
Art Director: Hailey Ballard