Situation: New and casual campers are overwhelmed by the planning and effort required to optimize their outdoor experiences.
Assignment: Reaffirm REI as the home for expertly-planned outdoor adventures and experiences.
Approach: REI employees are so in sync with nature that they have the answer for anything related to the outdoors.
Copy: When you want to invest in the stock market, you don’t ask your plumber; you ask an expert. That’s why people who love the outdoors go to REI. Our employees hone their skills by spending the majority of their time in nature.
Real expert instinct — that’s why people come to REI
Copy: When your faucet leaks, you don’t call your banker; you call an expert. That’s why people who love the outdoors go to REI. Our employees hone their skills by spending the majority of their time in nature.
Real expert instinct — that’s why people come to REI
Copy: If your car broke down, you wouldn’t ask your barber to work on your engine; you’d ask an expert. That’s why people who love the outdoors go to REI. Our employees hone their skills by spending the majority of their time in nature.
Real expert instinct — that’s why people come to REI
Out of Home
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Copywriter: Austin Gwinn
Art Director: Sydnie Switzer